About us.
Welcome to Happy Crafters LLC!
We’re a passionate, women-run team dedicated to bringing creativity to life through artisan-crafted kits. Our mission? To connect indie artists like needlework designer Delilah Iris with craft stores, gift shops, and makers who value originality.
Our Story: Born from Creativity
It all started with Delilah Iris’s handcrafted felt designs. Frustrated by how hard it was for indie artists to reach wider audiences, we built a platform to showcase their work in ready-to-sell craft kits. What began as a single collaboration has blossomed into a growing collective of artists and a soon-to-launch line of our own creative products.
Why we do it:
- To empower artists with fair distribution opportunities.
- To inspire crafters with unique, high-quality projects.
- To foster a community that celebrates handmade artistry.
Meet the Team Behind the Magic
We’re 100% women-owned and operated—from our founder to our production crew. Here’s what drives us:
- Collaboration over competition: We prioritize partnerships with indie creators, paying fair royalties and promoting their stories.
- Quality with heart: Every kit is ethically produced, using sustainable materials where possible.
- “By artists, for artists”: Our team includes makers, so we understand the hustle.
“Our goal is to turn store shelves into galleries for everyday creativity.”
— Delilah Iris, CEO & Chief Enthusiast
Warehouse & Shipping
Sales, Marketing, & Design
How We Work
For Store Owners:
- Curated kits that stand out (think: Delilah’s intricate felt patterns or our upcoming cross stitch embroidery line).
- Wholesale flexibility with low minimums.
- Marketing support to highlight the artists behind each product.
For Artists:
- A platform to scale your designs without losing creative control.
- Transparent profit-sharing and promotional spotlight.
Join the Movement
We’re expanding! Whether you’re a shop owner seeking fresh inventory or an artist ready to share your craft:
Collaborate with us:
Explore our current collections :
2
Women on A Mission
We are driven to grow this company to a thriving small business that celebrates diversity and empowers artists to share their work in creative ways.
6
Countries Distributed to
Our kits appear in stores all across the US, in Canada, France, United Kingdom, and Australia.
We strive to grow internationally and unite artist and crafters across the world.
150+
Stores Our Kits Are Sold To
We sell to over 150 small business craft stores, gift boutiques, museum gift shops and more, with that number constantly growing.
Our Amazing Team
Our expert team works hard at designing products ready for launch. As our company grows there will be opportunity to grow our team.
Co-Founder & CEO
Delilah Iris
Artist, designer, marketing and sales, onboarding indie artists
Co-founder & Logistics
Rosemarie Pomarico
Warehouse, shipping, and chief financial officer
Stockist Acquisition
Alex West
Outreach, support and acquisition.
Intern
Rocks Malcolm
Support in marketing, design, manufacturing and communications.